Commercials are pretty much word soup these days

BWM would like you to know that

Performance now is all about logic.
That some cars cost as much as $1500 to maintain is one thing.
That others cost even more is quite another.
That a BMW costs you nothing to maintain, defies all logic whatsoever.
And in turn makes it the most logical choice of all.

It's English. . .I think. Those are English words, anyways. That they have no semantic meaning is another thing whatsoever. I understand what they're trying to say here - honestly I do, and I understand what they want you to hear as well. What they want you to hear is this:

Performance now is all about logic.
That some cars cost as much as $1500 to maintain is one thing.
That others cost even more is quite another.
That a BMW costs you nothing to maintain, defies all logic whatsoever.
And in turn makes it the most logical choice of all.

Thing is, what they're actually saying is that some cars cost less than a specific amount to maintain over an unspecified amount of time and some don't. Also that performance is logic and providing a service contract with your cars isn't logical, and therefore, presumably, not performance. I'm not quite sure about that last bit though, since defying all logic is apparently quite logical.

I used to think that the people who made these things were really, really smart, and that they chose their words with great care, but I'm starting to suspect that they're just spouting gibberish and don't even realize how retarded their nonsense ends up sounding.